Veronica Sagherian & Impulse — FOR TAKING THE OVERSTATEMENT OUT OF STATEMENT JEWELRY
Purchasing a necklace is not an existential decision. Nor is anyone solving world hunger or global warming whenever she purchases a pair of earrings. So with all due respect to the many dealers of fine jewelry out there, buying a bauble – no matter how exquisite of expensive – should be an act of pure joy rather than a high pressure decision. And just as often, it should be an act of impulsivity. We’re not absolutely certain that’s precisely why Veronica Sagherian named her new venture “Impulse”, but we’d like to think so. After years of putting investment pieces in the hands of women at Adamas Fine Jewelry, she knows more then a thing or two about people’s buying habits. And sometimes they just want to walk in, point at something they’ve fallen in love with instantly, and walk out with it. No hemming or hawing, or consulting with the family accountant. Maybe they want it because it’s something they won’t find anywhere else in the region (a risque resin creation of French artist Dominique Denaive). Or it’s a talisman both delicate and streamlined (cocktail rings by Suzanne Kalan). Or maybe, just maybe, they just want it because they want it. And that’s precisely the point.