IMPULSE to Launch Sisco & Berluti Store Within a Store

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Posted on November 12, 2013

IMPULSE by Adamas Fine Jewelry will host a launch party on November 22 and 23 for Sisco & Berluti’s first store within a store.  Sisco & Berluti designers, Lisa Sisco and Carolyn Berluti, have always been determined to keep their business rooted in Boston.  This sentiment goes beyond beading every bracelet by hand in Westwood, Lisa and Carolyn want to support local independent retailers as well.  While they have been carried in Boston boutiques for years, this Holiday season they will be making the next jump in expanding their business.  The designers wanted a better way to serve their customers and further their relationships with local boutiques. Begining with IMPULSE by Adamas Fine Jewelry in Wellesley, Sisco & Berluti will be launching a store within a store.  This new launch will allow boutiques to carry and display more Sisco & Berluti bracelets then ever before, over 1,000 bracelets will be arranged on bracelet bars with a wide variety of colors and styles to satisfy any customer preferences.  Lisa and Carolyn will be working in conjunction with IMPULSE on all bracelet selections to have the bracelets bar personalized to the store’s aesthetic.  They will be in hosting shopping events with the store to meet with customers and discuss their design process.  While Sisco & Berluti started as a hobby for Carolyn and Lisa while their mother was undergoing chemotherapy, the sisters have become accidental entrepreneurs since the line took off and developed a celebrity cult following including Jessica Alba, Selena Gomez, Miley Cyrus and First Lady Michelle Obama.  Carolyn and Lisa wanted to have it in Massachusetts.  They see this as a natural next step in the evolution of Sisco & Berluti and hope it continues to expand their relationship with the Boston retailer community.  The store is scheduled to open for the holiday season with the launch party November 22nd and 23rd.